safety video / UNITED airlines

WE BUILT A RUBE GOLDBERG MACHINE
FOR UNITED'S NEW SAFETY VIDEO. 

WE SHOT IT 
OVER 14 DAYS  
IN -37º DEGREE MONTREAL WEATHER
WITH 10 SETS,
1072 DOMINOS,
TONS AND TONS OF RESETS,
AND 1 LITTLE BALL
THAT WE NAMED GEORGE. 

< behind the scenes